SANTA CLARA (OBSNews.com) - Search engine marketing (SEM) and search engine optimization (SEO) practitioners around the world flocked recently to the SMX West expo and conference to learn the most up-to-date strategies to help their businesses and clients succeed in attracting business via the internet.

OBSNews.com correspondent and co-founder Patrick McGilvray interviewed Google insider Matt Cutts at the SMX West (Search Marketing Expo) conference in Santa Clara, CA on February 11, 2009.

Cutts is a worldwide leader in search engines and has been one of Google's main spokesmen at search engine related conferences around the world for a number of years. In the interview he discusses new developments highlighted by SMX's Danny Sullivan and Chris Sherman, Google's Chrome browser, and hinted at some secrets he intends to announce tomorrow.